Any online business is going to collect a certain amount of data, much of which can be very important. In fact, a lot of businesses will invest in software that will help them collect that data. It can soon get to the point that there is such a large volume of this data that it can be overwhelming to analyze.

This is being recognized as being a real problem for online business owners to the point where technology is focusing on solutions for this. While the emphasis seems to be placed on programs and devices that have the ability to collect large volumes of data, the same challenges face the everyday business world.

A good example of this is a car lot that sells both new and used cars. Normally, they will have one website to handle both categories simply because they worry about being penalized for having separate sites. Yet the data accumulated has to be analyzed separately. The software to be able to accomplish this is both costly and time consuming. A viable alternative would be to have separate and distinct IPs that could be assigned to separate websites. Then the information collected pertaining to these would be much easier to decipher and analyze. They could then utilize the cost effective software for their analytical needs which in turn is going to allow them to create accurate reports and be able to gain a much greater insight in a much shorter period of time.
Every online business has to collect a certain amount of data especially that which allows them to identify their target markets more intently. Data has to be collected as to the wants and needs of the client base, and plays an important role in giving businesses the edge over their consumers. It is this type of data that can be collected to make the most of the marketing dollars that must be invested by any company that expects online success.
Online businesses cannot afford to stand still but must be constantly looking for new strategies to help them scale up their businesses and this is where the advantage of multiple IPs can play a critical role.